Maxime Morge's Publications
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A Virtual Selling Agent which is Persuasive and Adaptive
Maxime Morge Fabien Delecroix and Jean-Christophe Routier. A Virtual Selling Agent which is Persuasive and Adaptive. In Sascha Ossowski, editor, Agreement Technologies, Law, Governance and Technology Series, pp. 625–645, Springer Netherlands, 2013.
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Abstract
In this paper, we claim that the online selling process can be improved if the experience of the customer is closer to the one in a retailing store. For this purpose, we aim at providing a virtual selling agent that is proactive and adaptive. Our proactive dialogical agent initiates the dialogue, uses marketing strategies and drives the inquiring process for collecting information in order to make relevant proposals. Moreover, our virtual seller is adaptive since she is able to adjust her behaviour according to the buyer profile.
BibTeX
@InCollection{morge12at,
author = {Fabien Delecroix, Maxime Morge and Jean-Christophe Routier},
booktitle = {Agreement Technologies},
title = {A Virtual Selling Agent which is Persuasive and Adaptive},
publisher = {Springer Netherlands},
year = {2013},
editor = {Ossowski, Sascha},
volume = {8},
series = {Law, Governance and Technology Series},
pages = {625-645},
abstract = {In this paper, we claim that the online selling process
can be improved if the experience of the customer is
closer to the one in a retailing store. For this purpose,
we aim at providing a virtual selling agent that is
proactive and adaptive. Our proactive dialogical agent
initiates the dialogue, uses marketing strategies and
drives the inquiring process for collecting information
in order to make relevant proposals. Moreover, our
virtual seller is adaptive since she is able to adjust
her behaviour according to the buyer profile.},
bib2html_pubtype = {Chapter in Book},
bib2html_rescat = {Embodied Conversational Agent, Agent decision-making, Dialogue, Argumentation},
bib2html_funding = {VVU}
}
Generated by bib2html.pl (written by Patrick Riley ) on Mon Jan 28, 2013 17:01:48